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20 Ideas for Engaging Social Media Content
Content is what drives people to surf Facebook, play videos on YouTube and subscribe to blogs. The more engaging the content, the more likely it is to be shared. Videos 1. Formal interviews which are...
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What Mad Men Can Teach Us About Social Media Marketing
Build Relationships At the end of the day, people still buy from people. It doesn’t matter if they are getting the message in a different way. One of the best pitches came from Don when he pitched to...
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Activate Your Social Media Community for Product Development
Your business’ social media community can be an invaluable asset when working through product or service development. The engagement and activation of your community can assist with virtually every...
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How to Simplify Your Social Monitoring
Get Real-Time Insight Topsy is a search engine that gives real-time insight into online conversations. It uses proprietary data-indexing technology to provide you with not only the most recent search...
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Using Instagram for Social Media Marketing
Nine Points on Marketing with Instagram: 1: Don’t rely just on Instagram When forming your social media strategy Instagram is a great mobile marketing tool, but it is not the only tool. By design...
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The Legal Implications for Brands of Using Pinterest
Several times over the last few months, we’ve been approached by brands (particularly retailers) who are worried about getting involved on Pinterest. They feel they should get involved – it’s the new,...
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3 Ways to Get Powerful Results With Twitter Without Tweeting
Most people think of Twitter as a real-time news feed where people share what’s happening in 140 characters or less. But, did you know that Twitter can be a powerful tool that can boost your business...
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5 Ways to Use Google+ Events for Your Business
Google’s Benefits for Better Business Events Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than...
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How To Use Social Media for Your E-Commerce Site
The term social media might give you the impression that it doesn’t have much to do with business. After all you post your pictures of your last party on Facebook, or you tell people about your latest...
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5 Ways to Grow Your Exposure With Instagram
What Is Instagram? Instagram makes sharing pictures easy. Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then...
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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
#1: AMC Theatres The second-largest movie theater chain in North America, AMC Theatres is generating a lot of engagement through Pinterest contests. AMC has created an entire pinboard, AMC Giveaways,...
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The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns
Delivering relevant content to the right audience is the best way that today’s marketers can maximize the effectiveness of their campaigns in today’s increasingly noisy digital space. This is...
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Creating Employee Buy-in for Social Media Marketing
Get the Mandate from the Executive team and then Lead by Example from the Top Down: Regardless of the size of the company, initiatives that cross departmental borders and affect multiple ranks of a...
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